• Search Engine Optimization

    It can be tough getting your website noticed on the Web.  Where your website appears depends on the ranking it gets on search engine return pages know as (SERP).

    Without SEO, you site will probably not be found. Search Engines are looking for:

    • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
    • Mobile Friendly:  This is one of the first things that is looked for when a site is crawled (going through the site code).  If the site is not mobile friendly, you are sure to get a lower ranking and the site will not be easily found.
    • Performance: How fast is your site and does it work properly?
    • Authority:  Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?
    • User Experience: How does the site look? Is it easy to navigate? Does it look safe? Does it have a high-bounce rage?

    Good webpage content is important.  Keywords are based on webpage content, desciptions and titles.  

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.  These multi-channel platforms include: 

    • Facebook
    • Twitter
    • LinkedIn
    • Email

    Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing or.

    I will work with you to get your site registered with all of the main search engines such as Bing, Google, Yahoo and many more.  Once submitted, it takes about 2 weeks for search engines to crawl(evaluate) the site code and rate it.  After that your site should be easy to find.  It should appear near the top on the 1st page.